Creative direction, content production, & execution of promotional rollout for Overwerk
More than ever, our society is struggling with “Identity”; who “we” are & who is “the other”. Our ego creates barriers – the walls keep others out by blocking empathy. Our minds group and cluster people, creating expectations, bias & fear. Many get stuck in a certain structure of logic, or track of thinking that hinders their path to openness & acceptance. Music is meant to liberate people from this thought & remind them that we all share a common conscious experience.
Love is universal.
Directed by Glare
Creative Direction by @overwerk
Director of Photography: @hunterbney
Grip & Still Photography: @est__daniel
B-Camera Operator: @jackperesin
3D modeling: @newcolossal